How we rebuilt our product process with AI
One end-to-end pipeline — from hearing the customer to handing off to delivery — where AI does the heavy lifting at every step and people make the calls.
Voice of Customer & Feedback Synthesis
AI auto-classifies thousands of reviews and cancellations, and surfaces the strategic patterns behind them.
Competitive & Market Research
We classify competitors' reviews at a scale of hundreds of thousands to find exactly where the market fails — and where we can win.
Product Auditing & QA
AI auto-tests every critical path each morning — and a 24/7 monitor pings Telegram the instant the site goes down.
Insight → Opportunity Synthesis
AI folds hundreds of scattered issues into one product heatmap — every block sourced, tagged Fix / New / Idea, and prioritized.
UX & Design Optimization
From idea to a live, clickable prototype — we build UX concepts on the real product so they're tested before a line of code.
PRD & Documentation System
PRDs and docs live in one AI-built system — specs, visibility rules and Figma mockups, with every experiment variation documented side by side.
PM Operations
Our roadmap is a task-management system that Claude runs and keeps current — lighter and faster than off-the-shelf PM tools, and flexible enough to reshape to exactly how we work.
Impact Review & A/B Testing
We close the loop: every bet becomes a measured A/B test. AI helps design, run and read experiments — so we ship what wins and kill what doesn't.
